Senior Product Marketer
crypto:applicationproductIC5Marketing
Compensation
Not disclosed
Phantom https://phantom.com is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.
By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.
RESPONSIBILITIES
As a Senior Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.
This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale.
- Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
- Work with growth and