Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. We're looking for a Senior Social Media Manager to architect Airtable's social presence across LinkedIn, Instagram, TikTok, and X, and build out the program with real intention. This role calls for someone who can build an overarching social strategy with distinct, channel-specific approaches that reflect how audiences actually behave on each platform. You're inheriting a program with momentum, and your job is to take it further. The ideal candidate thinks like a journalist with a beat, is proactive in their social media approach, and is a self starter and does their best work without much direction. You’ll also utilize AI to optimize workflows and get strong outputs from them. You'll work closely with Brand, PMM, Content, and Events to keep social connected to everything happening at Airtable -- product launches, campaigns, live events, and cultural moments. What you'll do Strategy Architecture Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms. Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts. Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work. Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social. Write platform-native copy that earns engagement and sounds like a human wrote it. Stay ahead of AI and tech