Director of Product Marketing, Lending
crypto:defiproductM4Product Marketing
Compensation
Not disclosed
About the role
We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Lending and Trust & Safety product areas. In this role, you’ll own how we bring complex, high-impact financial products and risk systems to market—translating them into clear, compelling value for our members while maintaining trust and transparency.
You’ll partner closely with Product, Risk, Legal, and Growth to shape positioning, influence the roadmap, and drive adoption of products like MyPay, SpotMe, lending offerings, and critical safety and fraud prevention systems. This role requires strong strategic thinking and cross-functional leadership, balancing growth goals with regulatory, risk, and member trust considerations.
The base salary offered for this role and level of experience will begin at $199,000.00 and up to $275,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to
Define and lead go-to-market strategy for key products and features, from launch through scale
Develop clear, differentiated positioning and messaging that resonates with target customers
Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
Improve product adoption, engagement, and retention through effective product marketing strategies
Partner with Product to influence roadmap and feature prioritization based on market and customer insights
Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards
Establish frameworks and processes for repeatable, high-quality product launches
To thrive in this role, you have
10+ years of experience in product marketing or related roles (e.g., growth, strategy)
7+ years of experience leading and scaling high-performing teams
2+ years of consumer le