In 1978, Gary Thuerk sent the world’s first email marketing campaign to about 400 recipients, kicking off an entire industry and earning himself the title 'Father of Spam'—though he himself preferred to be known as the 'Father of Email Marketing.' While we're aiming for something a bit more charming than unsolicited messages to unsuspecting inboxes, we are looking for a Lifecycle Marketing Manager to carry on Gary’s legacy—with less controversy and way more creativity! At Mercury, we’re on a mission to turn email marketing into an art form, one irresistible click at a time. As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the customer lifecycle of Mercury users, with a focus on product adoption, cross-sell, and upsell. You’ll work closely with product marketing, data science, and engineering to maximize the number of users who use Mercury features and products and retain on the platform. *Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. You will: Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results You should have: 4+ years of experience in lifecycl